I have experience using qualitative methods for discovery research (i.e. to better understand a problem / user needs) and creative testing. I use these methods in tandem with any relevant quantitative data you already hold.
Either one-to-one or one-to-two, over the phone, using Skype or in person.
Groups of four to eight people which can often be viewed by the client from an adjoining room.
As above but because they are conducted online, we can engage participants remotely / for a longer period of time.
These can take a variety of formats depending on the participants. For example I have run a co-creation workshop where members of the public helped to generate ideas to promote a new local cycle path, and a creative testing workshop where service users fed back on prototypes for a series of leaflets.
I can also help you to recruit users or members of the public to participate in groups or interviews.
Alongside these qualitative methods, I can work with you to write questionnaires, identify appropriate suppliers and analyse the results.
Specifically, why do you need qualitative research? Why bother speaking to your users or spend time observing their behaviour when you have analytics or survey data?
This is your chance to understand why they behaved a certain way, why they prefer your competitor, or why they're not responding to your ads. You can gain a deeper level of insight that leads to better solutions.
You get to hear what they think in their own words, see what life is like in their home or business, or understand how your product works on their device.
These 'unknown unknowns' can spark new ideas and solutions.